Bourbon Logo Family Recipe T-Shirt

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Have you ever had Schenley bourbon? Probably not. It no longer exists. 

But in the mid 20th Century Schenley Distillers Corporation/Industries was the largest liquor company in the world. They had several brands of bourbon whiskey , Schenley, The Old Quaker Company, Golden Wedding Rye, I.W. Harper, and James E. Pepper. The company also made a Canadian whisky, Schenley Reserve, and imported Dewar's White Label Scotch.

In 1937, they leased four full floors in the Empire State Building, as announced by New York Governor Alfred E. Smith.

It is the mid century stories that inspires this Bourbon Logo Family Recipe T-Shirt. A story about a mythically chance and very fortuitous meeting with the CEO inspired another one of our logo tees.

The CEO was Lewis Rosenstiel. And he is primarily responsible for something that happened in 1964 that nobody paid attention to at the time but has since become a very big deal. Congress passed a resolution making bourbon "a distinctive product of the United States." Thus, to be called "bourbon," it had to be made in the US, in the same way that for a sparking wine to be called Champagne, it has to come from the Champagne region of France.

At the time, it was just business. Rosenstiel had found himself with over 600 million gallons of America's whiskey. The resolution gave him the opportunity to sell the now distinctive product all over the world. Since then the resolution has been compared to the Declaration of Independence; 1964 to 1776 for the spirit.

Rosentiel organized his company in the 1920s, having been one of the few companies lucky enough to get a license to produce medicinal whiskey.  After prohibition ended, the company went public. For several decades it dominated liquor sales. In 1968, Schenley Industries was sold to Guinness.

In World War Two, Schenley Black Label "was the only liquor available to submarine officers at Midway... where it was held in low regard and known as 'Schenley's Black Death.'" (Wikipedia). 

The James E. Pepper brand was relaunched in 2008, by an entrepreneur who purchased the historic distillery site. 

The T-shirt

Our tees are the highest quality you will find. 100% combed and ring-spun cotton by Bella Canvas, a USA-based company. Feels soft and lightweight, with the right amount of stretch. It's comfortable and very flattering for both men and women.

Free Shipping -- Please allow from 7 to 14 days for shipping.

• 100% combed and ring-spun cotton (Heather colors contain polyester)
• Ash color is 99% combed and ring-spun cotton, 1% polyester
• Heather colors are 52% combed and ring-spun cotton, 48% polyester
• Athletic and Black Heather are 90% combed and ring-spun cotton, 10% polyester
• Heather Prism colors are 99% combed and ring-spun cotton, 1% polyester
• Fabric weight: 4.2 oz (142 g/m2)
• Pre-shrunk fabric
• Side-seamed construction
• Shoulder-to-shoulder taping

Size guide